Hi there, I'm Theresa Raj Jose, a business focused designer, creating products that make valuable sense to both consumers and business owners.
PROJECT 1
x
Update eSIS experience of Korea's top skincare brands Sulwhasoo online on Lazada
Objective: Sulwhasoo being a luxury cosmetic brand wanted to revamp its eSIS presence to appeal to a wider audience. The objective was to maintain a consistent brand image and improve conversion rate on the platform.
PROJECT 2
Launch campaign microsite for Galaxy S20 Ultra 5G
Objective: To engage customers with the new Samsung Galaxy S20 launch and explore the product photography feature (100x zoom) in a gamified way.
PROJECT 3
Savings made easy with the Balo Savings Champion
Objective: To remove the stigma associated with money and savings. Savings if done everyday in small portions can be more successful and achievable, especially with the guidance of a savings expert. Revamp from Hektor to Balo
PROJECT 4
Rebranded Hektor to Balo.
To build a scalable design system which is gamified and yet simple to use. Create UI principles that have less friction for use and more validation to hook app usage.
PROJECT 5
Simplified savings tied to your lifestyle
Objective: As a fin-tech incubator at Startup Bootcamp Singapore, my objective with Hektor was to validate the brand proposition and identify the feature list for best product market fit
