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Hi there, I'm Theresa Raj Jose, a business focused designer, creating products that make valuable sense to both consumers and business owners. 

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PROJECT 1

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Update eSIS experience of Korea's top skincare brands Sulwhasoo online on Lazada

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Objective: Sulwhasoo being a luxury cosmetic brand wanted to revamp its eSIS presence to appeal to a wider audience. The objective was to maintain a consistent brand image and improve conversion rate on the platform.

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PROJECT 2

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Launch campaign microsite for Galaxy S20 Ultra 5G

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Objective: To engage customers with the new Samsung Galaxy S20 launch and explore the product photography feature (100x zoom) in a gamified way.

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PROJECT 3

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Savings made easy with the Balo Savings Champion

 

Objective: To remove the stigma associated with money and savings. Savings if done everyday in small portions can be more successful and achievable, especially with the guidance of a savings expert. Revamp from Hektor to Balo

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PROJECT 4

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Rebranded Hektor to Balo.

To build a scalable design system which is gamified and yet simple to use. Create UI principles that have less friction for use and more validation to hook app usage.

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PROJECT 5

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Simplified savings tied to your lifestyle

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Objective: As a fin-tech incubator at Startup Bootcamp Singapore, my objective with Hektor was to validate the brand proposition and identify the feature list for best product market fit 

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