S RAJARATNAM INSTITUTE OF INTERNATIONAL STUDIES
This is a Project done for personal research, there is no direct involvment with the brand SISTIC
Mission :RedesignWebsite trough Information Architecture breakdown, Tree testing, Card sorting, Affinity Mapping and thus redesign the website for a given persona's needs and solving their pain points.
Focused on Information Architecture and User Research
Existing Information Architecture Flow
User Research and Card Sorting exercise to get clarity on Content placement and header names
To find clear and precise information for a father who is returning to study a further, needs to find specific information like Childcare nearby to help him juggle his time if pursuing his education.
Current Website, no content organisation
Current Organised and provision of Quick Access keys to reach information faster
Observations and Iterations
Too much white space on top
A few words still vague
Repeating info, can be more concise
I go straight to bottom if I cant get information on top