This is a Project done for personal research, there is no direct involvment with the brand SISTIC
Design Responsive Website and App through UX Design, UI Interface Design, User Research, Customer Journey Mapping, Service Blueprint, Business Model Canvas, Affinity Mapping
Focused on Information Architecture and User Research
Heuristics - Information Clutter, Visual Hierarchy
Customised Interface, Focus on Search function, Easy booking process
Current Site Highlights
Through User Interviews and Usability Testing
Persona and Customer Journey Mapping along with Service Blueprint
Clear visual hierarchy and Personalised Interface Design
Simple and linear process flow for a better user experience.
Why we chose to concentrate on App Redesign first?
From User Research, we found
Users still dont book their SISTIC ticket on the Website, we saw opportunity here
Other than ticketing, making it a browsing platform